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Campaign planning and production

Paid Ads & Newsletter Campaigns

Plan, produce, launch, and review a focused paid-media or newsletter campaign around one clear commercial objective.

€150 · 2-4 weeks

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Teal channels joining campaign inputs, a blush message platform, and one copper outcome point.

Paid acquisition and newsletters play different roles. Paid media creates reach and captures intent; email continues the relationship with people who already know the brand. This engagement gives either channel a clear objective, message, visual direction, and measurement plan.

The work is scoped as a campaign rather than an indefinite management retainer. We plan the audience and offer, produce the agreed assets, launch or prepare the campaign, and use the first evidence to shape the next decision.

Engagement

Choose the shape of the support.

Distinct ways to work together, held inside one coherent service.

Paid media campaign

A focused social or search campaign with audience, message, creative, setup, and an initial optimisation review.

Newsletter campaign

A branded email campaign with content direction, copy, design, scheduling, testing, and a results review.

The work

What you leave with.

Concrete outputs designed to guide decisions after the engagement ends.

01

Campaign brief

A clear objective, audience, offer, channel role, budget context, and the decisions the campaign must test.

02

Copy and visual system

Channel-appropriate copy and visuals aligned with the brand and the selected campaign direction.

03

Production and setup

The agreed ads or newsletter are prepared, checked, and configured for the intended delivery channel.

04

Launch review

A practical first review of the available campaign signals, followed by recommendations for the next iteration.

The process

How the work moves.

A visible sequence with a purpose at every stage.

  1. 01

    Week 1

    Plan

    Define the objective, audience, offer, budget context, channel role, and the campaign message.

  2. 02

    Week 2

    Produce

    Create the copy and visuals, configure the campaign, and test the agreed customer path.

  3. 03

    Week 3

    Launch

    Publish or send the campaign, check delivery, and observe the first available response.

  4. 04

    Week 4

    Review

    Assess the evidence, adjust where the scope allows, and document the recommendation for the next campaign.

The fit

Built for this moment.

The business situations where this work creates the clearest next step.

A focused product or service launch

The business has one offer and needs a bounded campaign rather than general marketing activity.

A seasonal or promotional moment

The timing is defined and the team needs coordinated copy, visuals, setup, and delivery.

A brand building its email rhythm

The list exists, but the next newsletter needs clearer content, design, and purpose.

A team testing paid acquisition

The business wants a deliberate first campaign and a useful learning loop before scaling spend.

Frequently asked questions

Why separate paid media and newsletter work?

Paid media is usually used to create reach or capture intent. Newsletters serve an existing audience. The strategy, production, and measurement should reflect those different roles.

What advertising budget do I need?

Media spend is separate from the service fee and depends on the objective, audience, channel, and test. The campaign brief establishes a sensible starting context before launch.

How often should newsletters be sent?

Cadence should follow the audience, available content, and reason for sending. A weekly or biweekly rhythm can work, but consistency and relevance matter more than a generic frequency.

Does the engagement include ongoing management?

This offer is structured around a defined campaign and its first review. Ongoing management can be considered separately once the initial evidence is available.

Close the gap.
Build what lasts.

Bring the business problem, the customer friction, or the brand that no longer fits. We will start with the truth.

Start with the brief

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