Email and brand audit
Find the clearest opportunities in the current email programme, then prioritise the changes that can improve relevance, consistency, and conversion.
€150 · 2-week lead time
The Email Marketing Audit examines how the programme communicates the brand and moves a subscriber toward action. It looks at the message, structure, experience, and the decisions that shape each campaign—not only isolated open or click figures.
The findings are organised by priority so the team knows what to address first. The result is a practical audit report that connects email improvements to the wider brand and customer experience.
The work
Concrete outputs designed to guide decisions after the engagement ends.
01
A short foundation that connects the audit to the brand story, audience, offer, and current objectives.
02
An assessment of the current message, structure, campaign experience, and relevant email touchpoints.
03
A check of how well the email experience reflects the wider brand and customer promise.
04
Recommendations grouped by urgency and value so the team can act in a deliberate order.
05
A packaged record of the findings across email, brand, design, user experience, and next actions.
The process
A visible sequence with a purpose at every stage.
01
Clarify the audience, brand story, current programme, and the business question behind the review.
02
Review the selected campaigns and touchpoints across message, structure, design, and customer journey.
03
Separate immediate corrections from deeper strategic or production work.
04
Package the findings and explain the order in which the recommendations should be considered.
The fit
The business situations where this work creates the clearest next step.
The business has started sending but has not yet established a clear strategy or consistent customer experience.
The team wants to understand the current programme before investing further in traffic or campaign production.
The business is keeping execution in-house and needs a professional outside view of the priorities.
Email activity exists, but its role in the customer journey and wider marketing system is unclear.
The audit can review messaging, campaign structure, brand consistency, design, user experience, and how the selected emails support the customer journey.
The findings are packaged with priority guidance so you can distinguish immediate corrections from larger strategic or production work.
The audit covers diagnosis and recommendations. Campaign production or ongoing email execution can be scoped separately after the priorities are clear.
Bring the business problem, the customer friction, or the brand that no longer fits. We will start with the truth.
Start with the briefLearn how to build a stronger, more recognisable brand, connect with the right audience, and turn holistic marketing into practical business growth.
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